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BEHAVIORAL
RESEARCH
& DESIGN
freelance services
Leveraging behavioral science for better products, services and experiences
Organizations are increasingly benefiting from behavioral science, a field that combines fields like psychology, sociology and neuroscience to better understand human behavior and decision making.
Behavioral science can provide a fresh perspective (or "new lens") for market research and the user experience, leading to better insights and more effective solutions. You can check out my blog for more info about this growing field.
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My work is highly customized, but can include the following steps:
I use an empathy-led approach and incorporate a variety of evidence-based theories and frameworks to design human-centered products, services, and experiences.
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