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Bite-sized Behavior Blog
A little bit of information about a vast and growing field!
Behavioral Economics ... in a nutshell
"The best way to think about behavioral economics is in contrast to standard economics. In standard economics, we think — we assume —...
Systems 1 & 2
Psychologist Daniel Kahneman is considered one of the "godfathers of behavioral economics". Awarded the Nobel Prize in Economics in 2002,...
Heuristics (mental shortcuts)
Numerous hidden factors influence the decisions that people make. These hidden factors, also known as heuristics, refer to the mental...
Cognitive Biases
In the 1970's, Daniel Kahneman and Amos Tversky introduced the idea of cognitive biases. These biases describe the systematic, but...
What's a Nudge?
The word nudge has come to mean: "An intervention that gently steers individuals towards a desired action." According to Richard Thaler...
Regulatory Fit Theory
I find it fascinating that human motivation can be triggered by two main goals: the search for pleasure and the avoidance of pain...
More Behavioral Science Concepts
There are numerous concepts in behavioral economics and they don't always fit neatly together. Some additional important concepts,...
Theories of Motivation
The topic of human motivation is highly complex so I will touch upon it only very briefly here. Theories of motivation generally broken...
Theories of Behavior Change
There is evidence that the use of theory to design and implement behavior change interventions improves their effectiveness. (2,12) For...
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